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In the face of rampant technology and automation (including warnings about jobs being lost to robots), Seidman points out that we must cultivate trust, truth, values, passion, and other human-related qualities. He notes that numerous companies tout the word human in their slogans. In many cases, these companies do exemplify human-centered values. However, “though these efforts are likely earnest attempts to embody human values, companies get into trouble when they don't fully and completely instill these values in their organizations.” Citing the example of Nelson Mandela, Seidman writes: “When you demonstrate moral authority, people follow you not because they have to, but because they want to.”